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Agents · Governance

A growth team's ad audit agent.

A team of specialized agents that audits an ad account and writes a safe, ready-to-run optimization plan. An independent validator checks every output.

Client
Growth / ads team
Service
Implement
Status
Shipped
Stack
Multi-agent system · validator · governance rules in code

Client details are anonymized.

The brief

A growth team managed ad spend across many accounts. A proper manual audit took a senior analyst hours per account, and the depth varied with whoever ran it. They wanted it automated, without the risk that an AI confidently suggests a change that breaks a live campaign.

What we built

A team of specialized agents rather than one model doing everything. Analysis is kept separate from recommendation, recommendation from safety review, and an independent validator checks every hand-off between them, so no single model’s judgment goes unchecked. The output is a ready-to-run optimization plan, plus the report that justifies it.

Account data
Step 1Analyze
Step 2Propose
Step 3Safety check
Plan + report
Independent validator · structural and semantic checks on every hand-off · repair, retry, or escalate
Every agent's output is validated before the next one runs. Nothing reaches the final plan unchecked.

What makes it hold up

Real platform governance is encoded as hard rules in code, not left to the model. The kinds of changes that can destabilize a live campaign are blocked outright, and anything borderline is routed to a person for sign-off. When an output fails a check, the system repairs or regenerates it, and escalates instead of guessing.

Where it landed

The audit that took a senior analyst hours per account now runs on demand, at the same depth every time. The team reviews a finished plan instead of assembling one, and nothing goes live without clearing the same checks, no matter who runs it.

AgentsOne job eachvalidated at every hand-off
CoverageFull accountcampaign structure to creative
Self-correctionBuilt inrepair, retry, or escalate
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