We're two founders and a small team, all daily users of the tools we advise on. We help organizations understand AI, plan for it, and put it to work, in English and Arabic, across the US and the Middle East.
Sometimes it goes wrong in familiar ways. A tool chosen from a vendor's pitch instead of what fits. Money spent on software no one ends up using. A strategy deck that lands and goes nowhere. That's the gap we're here to close.
We're technical enough to build what we recommend, and honest enough to tell you when you don't need it. Not every problem needs AI, and we'll say so when yours doesn't.
Builds production AI and the models behind it. Worked on the forecasting and algorithmic systems behind autonomous mobility operations at Uber, and before that behavioral and operational models for drone delivery at Zipline across the US and Africa. Applied scientist with a PhD from UC Berkeley, specialized in data science and statistics.
Works hands-on with the newest AI models and tools as they ship, staying at the edge of what is changing. Built the operational and analytical layers behind drone delivery operations at Zipline, and worked in technology strategy and implementation at Deloitte before that. AI researcher with a PhD from UCLA, specialized in geospatial analysis and statistical modeling.
Leads brand, design, and growth operations across visual identity, content production, paid channels, customer funnels, and the AI systems that support them.
Builds the AI side of client engagements, including agent systems, workflow automation, model integrations, evaluation pipelines, and the data and API layers behind them.
Where a lot of the technology gets made.
We work with clients across the Middle East.
Video and in-person sessions.
Tell us what you're working on, and where you're stuck.
